Pesach “Pace” Lattin is the original hacker. Far before being CEO of a major ad network, at 10 years old he took his parents original 8088 XT computer and took it apart and was told that he had to put it together. It took him a few days to figure it out, but within a year he was building computers himself. He also spent much of his time selling computer game copies to his friends at school – making a nice little profit.
Soon he then entered the realm of real hacking, finding pleasure in dialing up everything from the local phone company to the DoD’s computers. As a member of a local hacking groups, he became known as the “social engineer,” matching wits with some of the top hackers, top law enforcement and security companies to gain access to anything and everything. Or so the legend goes.
In college he decided to take this knowledge and decided to become a police officer with the NYPD. While an Officer Candidate of the NYPD he was approached by the US Secret Service to become a founding member of the first Electronic Crimes Task Force in the Nation. He quickly took the opportunity and moved into 7 World Trade Center, while at the same time starting his first online marketing business, Cyberrreps with his Partners – which was eventually sold to Interep (A public company at the time.)
He’s the typical hacker: Diagnosed with Asperger’s, an IQ over 160, and obsessed with knowledge of really, really useless things. He’s created some of the top online marketing businesses in the world, helped sell companies to Google, owned one of the top Advertising Networks in the World and made a name for himself as an ethical, honest online marketing leader.